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VOTEBROTHER
CAMPUS AMBASSADORS.
We don’t lecture. We register. We don’t campaign. We activate. One campus, one conversation, one Brother at a time. If you’re a student at an HBCU and you believe Black men deserve a voice in this democracy, this program was built for you.
Why This Matters
THE MOST POWERFUL
REGISTRATION TOOL
IN AMERICA.
HBCUs are the most strategic registration environment in America. They concentrate young Black men in high-trust, high-density communities with existing organizational infrastructure – fraternities, student government, athletic programs, and faith communities.
A single well-run ambassador program at Morehouse or Howard can produce more registrations than a citywide digital campaign at a fraction of the cost. That is why VoteBrother is building its ground game on HBCU campuses first.
We don’t lecture. We register. We don’t campaign. We activate. One campus, one conversation, one Brother at a time.
– VoteBrother Campus Ambassador Mission Statement
The lowest of any demographic group in America. Campus Ambassadors exist to change this number.
Six million eligible Black men not registered to vote. HBCUs are where we start closing that gap.
We are building campus programs at all 101 HBCUs by end of Year 2. Year 1 starts with 10.
That is all it takes. Ambassadors make it happen in dorms, dining halls, barbershops, and locker rooms.
How We Operate
THREE RULES THAT NEVER CHANGE
Not in auditoriums. In dorms, dining halls, barbershops, and basketball courts. Where they already are. That is where registration happens.
A Brother should be able to register in the time it takes to tie his shoes. No lecture. No guilt. No politics. Just three minutes and a device.
A student trusts another student more than any organization. That is why every ambassador is a peer – not a staffer, not an organizer. A fellow student.
Program Structure
THREE TIERS. ONE MISSION.
Every student can participate at the level that fits their time and commitment. From 5 hours a week to 5 minutes – every registration counts.
Where We Launch
TARGET SCHOOLS
We are launching at 10 HBCU campuses in Year 1 and expanding to all HBCUs by the end of Year 2.
*Spelman is a women’s college. The program targets the male friend and family network of Spelman students.
The Ground Game
8 TACTICS THAT WIN REGISTRATIONS
Every tactic is designed to meet Brothers where they already are. No rally. No petition. Just peer-to-peer registration where life happens.
Canvas dorms in the first two weeks of each semester – the highest-traffic window of the year. QR codes, tablets, one-on-one conversations at entry points and common areas. Goal: register every unregistered male student in the building.
Table at the busiest dining hall during peak lunch hours. Two ambassadors minimum – one engages, one handles the tablet. Goal: 20 registrations per two-hour session, three sessions per week.
Partner with the campus barber – offer VoteBrother gear to wear in the shop, hang a QR code poster, keep a tablet near the register. The barber becomes a VoteBrother Civic Barber. Highest-conversion tactic in the program.
Partner with all five NPHC fraternities. Each chapter competes to register the most Brothers. Winning chapter gets named recognition on votebrother.org and a chapter donation. Greeks recruit their own – VoteBrother supplies the infrastructure.
Work with team captains and coaches for a 5-minute registration drive before or after practice. One registered athlete who talks publicly about registering is worth 20 flyers on a bulletin board.
Request 5-minute slots in Political Science, African American Studies, and History classes. One ambassador, one tablet, one QR code. Make the pitch and register anyone who wants to on the spot.
Homecoming is the highest-traffic weekend of the year. Registration tables at step shows, tailgates, alumni events, and the game itself. All ambassadors on deck. Target: 500 registrations per campus per Homecoming weekend.
Ambassadors personally text 10 Brothers – not a mass blast, a personal message. ‘Took me 3 minutes. You registered?’ with the link. Personal outreach converts at 3-5x the rate of mass messaging.
Friendly Competition
THE CAMPUS CHALLENGE
Campuses compete against each other in real time. A live leaderboard on VoteBrother.org shows registrations by campus, updated every Monday. Competition drives urgency. Urgency drives registrations.
$1,000 donation to their SGA in VoteBrother’s name + permanent recognition on votebrother.org
$500 donation to their SGA + recognition on votebrother.org
$250 donation to their SGA + recognition on votebrother.org
$500 personal bonus + invitation to VoteBrother Annual Convening
$250 personal bonus + full VoteBrother gear package
$100 cash + featured on VoteBrother social media channels
READY TO JOIN THE MOVEMENT?
Applications are open for Campus Leads and Block Captains at all Tier 1 schools. Street Team sign-ups are open to all HBCU students nationwide. Takes 5 minutes to apply. Could change everything.
APPLICATION FORM
We review every application and respond within 48 hours. Questions? Email eric@votebrother.org
The 313 Group DBA VoteBrother is a 527 political organization. Contributions are not tax-deductible. Paid for by The 313 Group DBA VoteBrother. Not authorized by any candidate or candidate committee.