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WHY YOUR VOTE
IS POWER.

The data is undeniable. The threat is real. The window to act before the 2026 midterms is right now. This page shows you exactly what is at stake for Black men in America โ€” backed by facts, powered by urgency.

25%
Black Male Youth Turnout 2024
6M
Unregistered Black Men
-16pts
Black-White Turnout Gap 2024
190+
Black Seats at Risk Post-Callais

The Threat

WHAT PROJECT 2025 IS DOING TO BLACK AMERICA

Project 2025 is a 900-page manifesto developed by the Heritage Foundation and more than 100 conservative organizations. The Legal Defense Fund’s Thurgood Marshall Institute calls it a direct, deliberate, and boundless threat to Black communities across seven critical areas. Here is what has already happened โ€” and what is still coming.

๐Ÿ—ณ๏ธ
Voting Rights Gutted

Project 2025 moved election-related enforcement from the DOJ Civil Rights Division to the Criminal Division โ€” turning voting into a criminal matter. The Supreme Court’s Callais ruling in April 2026 completed what Project 2025 started, gutting Section 2 of the Voting Rights Act entirely.

๐Ÿ“Š
Census Manipulation

By overhauling the U.S. Census Bureau and adding citizenship questions designed to suppress participation, Project 2025 aims to undercount Black communities โ€” reducing their political representation and their share of federal resources for a decade.

โš–๏ธ
Civil Rights Dismantled

Project 2025 calls for eliminating the Office of Federal Contract Compliance Programs and repealing Executive Order 11246 โ€” the 60-year-old order banning racial discrimination by federal contractors. On Day 1 of his second term, the president rescinded it by executive order.

๐ŸŽ“
Education Under Attack

Project 2025 seeks to defund public education, eliminate diversity programs, and roll back student loan relief that disproportionately benefits Black borrowers. The administration has already eliminated $138 billion in student debt relief โ€” with Black borrowers bearing the heaviest burden of the reversal.

๐Ÿฅ
Healthcare Stripped Away

Project 2025 proposes repealing the Affordable Care Act, reducing Medicaid funding, and eliminating programs targeting health disparities. Black men already have the shortest life expectancy of any demographic group in America. These cuts would make it worse.

๐Ÿ 
Housing Threatened

Project 2025 transfers control of federal housing programs including Section 8 to individual states โ€” including states with documented histories of racial housing discrimination. Millions of Black low-income families face losing their housing stability as a direct result.

โš–๏ธ BREAKING ยท APRIL 29, 2026

LOUISIANA v. CALLAIS:
THE COURT JUST CAME FOR YOUR VOTE.

The U.S. Supreme Court issued a 6-3 ruling that gutted Section 2 of the Voting Rights Act โ€” the last major guardrail protecting Black voting power at the district level. Writing for the majority, Justice Samuel Alito argued the Constitution almost never permits government to consider race.

Justice Elena Kagan’s dissent described the ruling as rendering Section 2 all but a dead letter โ€” writing that the consequences are likely to be far-reaching and grave for minority voters in states still marked by residential segregation and racially polarized voting.

Within hours of the ruling, Republican-controlled states began redrawing maps to eliminate majority-Black districts. Florida passed a new gerrymander within one hour. Louisiana suspended its own primary. Arkansas, Missouri, Mississippi, South Carolina, and Alabama all began taking steps to eliminate Black representation.

Register to Vote Today โ†’

WHAT HAPPENED IN THE 24 HOURS AFTER

FLORIDA ยท WITHIN 1 HOUR
Aggressive Gerrymander Passed

Florida Republicans passed a new map that could net 4 more House seats โ€” putting multiple Black Democratic incumbents at risk of losing their districts.

LOUISIANA ยท SAME DAY
Primary Suspended

Governor Jeff Landry suspended the May 16 primary after more than 100,000 voters had already cast early ballots โ€” to allow time to redraw maps.

10 SOUTHERN STATES
Maps Being Redrawn Now

Arkansas, Missouri, Mississippi, South Carolina, and Alabama all began taking steps to redraw maps โ€” potentially eliminating 190+ seats currently held by Black representatives.

!
THE PROJECTION
Largest Rollback Since Reconstruction

Analysis projects Democrats could lose up to a dozen U.S. House seats in the South alone โ€” the biggest rollback of Black representation since the end of Reconstruction.

156 Years of Fighting For This Right

VOTING RIGHTS IN AMERICA

1870
1870 โ€” 15th Amendment
Black Men Granted the Right to Vote

Thomas Mundy Peterson became the first Black American to vote under the new amendment on March 31, 1870. Southern states immediately began working to take it back through poll taxes, literacy tests, grandfather clauses, and outright terror.

JIM
1877โ€“1964 โ€” Jim Crow Era
Poll Taxes. Literacy Tests. Terror.

Nearly a century of systematic disenfranchisement through discriminatory laws and outright violence. The promise of 1870 was denied to an entire generation of Black Americans.

1965
1965 โ€” Voting Rights Act
Selma Changed Everything

President Lyndon B. Johnson signed the Voting Rights Act. Black voter registration in Mississippi jumped from 6% to 59% in just four years. The promise of 1870 was finally within reach.

2012
2012 โ€” Peak Black Turnout
Black Voters Outvoted White Voters

For the first time in American history, Black voter turnout exceeded white voter turnout. 66.6% of eligible Black voters cast ballots to re-elect President Obama. The high watermark of Black civic power in modern America.

2013
2013 โ€” Shelby County v. Holder
First Crack in the Armor

The Supreme Court struck down Section 4 of the Voting Rights Act, removing the preclearance requirement that forced Southern states to get federal approval before changing voting laws. States immediately began passing restrictive voting legislation.

2026
April 29, 2026 โ€” Louisiana v. Callais
Section 2 Gutted. Maps Being Redrawn Now.

The 6-3 ruling makes it nearly impossible to challenge racial gerrymandering in court. Republican states are already eliminating majority-Black districts. This is the most significant rollback of Black voting rights since the end of Reconstruction.

Why Your Vote Is Power

WHAT'S AT STAKE FOR BLACK MEN

โš–๏ธ
Criminal Justice

Black men are incarcerated at more than five times the rate of white men. Sentencing reform, policing policy, and re-entry rights are all decided by elected officials. Your vote determines who sits at that table โ€” and whether anyone there looks like you.

๐Ÿ’ผ
Economic Power

The racial wealth gap sits at roughly 7 cents on the dollar. The policies that determine whether that gap closes โ€” minimum wage, HBCU funding, small business investment, federal contracting โ€” are voted on by Congress. Every two years.

๐Ÿฅ
Health & Life Expectancy

Black men have the shortest life expectancy of any demographic group in America. The elected officials who determine Medicaid funding, hospital budgets, and environmental regulations are chosen at the ballot box.

๐ŸŽ“
Education & HBCUs

The 101 HBCUs that educate America’s next generation of Black leaders receive federal funding voted on by Congress. State legislatures control K-12 budgets in the districts where most Black children go to school.

๐Ÿ—บ๏ธ
Representation

After Callais, majority-Black districts are being eliminated across the South. The only response that works is registration at a scale large enough that no map can silence it. That is what VoteBrother is building.

๐Ÿ”ฎ
The Next Generation

Every unregistered Black man is a voice that does not shape the world his children will inherit. The decisions being made right now โ€” on courts, on maps, on rights โ€” will define the next generation’s starting line. The time to act is before those decisions are locked in.

KNOWLEDGE WITHOUT ACTION CHANGES NOTHING.

You know what is at stake. Now do something about it. Check your registration, register if you need to, and fund the Brother next to you.

โœ“oteBrother

The 313 Group DBA VoteBrother is a 527 political organization. Contributions are not tax-deductible. Paid for by The 313 Group DBA VoteBrother. Not authorized by any candidate or candidate’s committee.

All quotes and summaries on this page are paraphrased from publicly available sources including the Thurgood Marshall Institute at LDF, the NAACP, Capital B News, and official Supreme Court opinions. Sources cited for informational purposes only.